Project Implicit

Archive for July, 2009

Morning Meeting on MSNBC features the IAT and Tony Greenwald

Posted by projectimplicit on July 28, 2009

A 10-minute segment features a lively discussion about implicit race bias and Tony Greenwald providing color commentary:


Posted in Implicit Measures, Implicit Social Cognition, Psychology, General, Psychology, Social | Leave a Comment »

Demonstrations of Various Implicit Measures

Posted by ybaranan on July 27, 2009

There are quite a few different measures that researchers use to measure automatic evaluations and stereotypes. Evaluative Priming was the first measure and it is still very popular. The IAT is probably the most popular implicit measure at the present, and it has many variants, such as the GNAT, the Brief-IAT, the Single-Target IAT and the Single-Block IAT. The SPF combines features of Evaluative Priming and the IAT, with one or two unique features of its own. The AMP is a promising measure that has some unique qualities compared with other implicit measures.

One way to learn about all these measures is through this page that I recently put together. The page lists many of the implicit measures that were developed over the years, and has links to sources of information about each measure. And, it also has a bonus: online demonstrations of many of these implicit measures. These demonstrations can give you some idea about what each implicit measure is about.

I did not create this page as the definitive source for implicit measures knowledge. At best, it could serve as a gate to the world of implicit measures. As such, I would like to add links to people’s more detailed sources of information about implicit measures, especially sources that summarize recent developments in the field. If you have a page or a website with useful materials, papers and other information related to one implicit measures or another, please contact me so I could add the link to my implicit measures page.

The full web address of my implicit measures page:

Posted in Implicit Measures, Implicit Social Cognition | 2 Comments »