Project Implicit

Demonstrations of Various Implicit Measures

Posted by ybaranan on July 27, 2009

There are quite a few different measures that researchers use to measure automatic evaluations and stereotypes. Evaluative Priming was the first measure and it is still very popular. The IAT is probably the most popular implicit measure at the present, and it has many variants, such as the GNAT, the Brief-IAT, the Single-Target IAT and the Single-Block IAT. The SPF combines features of Evaluative Priming and the IAT, with one or two unique features of its own. The AMP is a promising measure that has some unique qualities compared with other implicit measures.

One way to learn about all these measures is through this page that I recently put together. The page lists many of the implicit measures that were developed over the years, and has links to sources of information about each measure. And, it also has a bonus: online demonstrations of many of these implicit measures. These demonstrations can give you some idea about what each implicit measure is about.

I did not create this page as the definitive source for implicit measures knowledge. At best, it could serve as a gate to the world of implicit measures. As such, I would like to add links to people’s more detailed sources of information about implicit measures, especially sources that summarize recent developments in the field. If you have a page or a website with useful materials, papers and other information related to one implicit measures or another, please contact me so I could add the link to my implicit measures page.

The full web address of my implicit measures page:


2 Responses to “Demonstrations of Various Implicit Measures”

  1. George Esrestian said

    Regarding your sexuality implicit test: I wonder if you considered that people could have negative attitude towards gays not because of the sexual orientation, but because of the feminine characteristics that are most often associated with this orientation (for men, anyway)?

    • projectimplicit said

      Yes, the stereotypes associated with gay men could certainly contribute to the effect. That has not been specifically studied as far as I am aware. My intuition is that the subtype of gay men that violate that stereotype (e.g., hyper-masculine gay men) might be evaluated even more negatively, but that is just an intuition.

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